The
Solo Entrepreneur's Success Secret: Planning Time for Business Development
One of the primary issues
about which my clients complain about is that they never stop running
their businesses. They say their day is an endless cycle of completing
tasks for clients, having conversations with prospective clients, and
networking to find clients. They know that they need to find some time
to plan what they're doing and where they're going in their businesses,
and the only time they manage to carve out for themselves to do this is
late at night with a glass of wine in hand, on Saturday morning in the
midst of a child's soccer game, or on a Sunday afternoon at the dining
room table when the kids are working on school projects. How productive
can anyone be in that kind of environment?
Normally, when you think of time management, you're told to put your
tasks in 3 categories (A, B, and C) based on priority, with the As being
the highest priority, and then do all the tasks the A list. Poof -- time
management -- done! If it were only that easy..LOL
The time management system that I'm currently using is a bigger-picture
system, focusing on the overall plan of how you structure your time
rather than on the actual tasks, although that does come into play. In
this system, you have 3 kinds of days: Rest Days, Profit-Generating
Days, and Business Development Days. You can set as many (or as few of
these) as you like each week, as long as the total number adds up to 7
for a full week.
I've purchased a large laminated wall planner for the current year and a
set of colored sticker dots to graphically represent on this calendar my
Rest, Profit-Generating, and Business Development Days. I've found that
having this hanging on the wall in front of me helps tremendously in my
planning, and when presented with an opportunity, helps me determine how
viable it is in relation to the time I have available.
On your Rest Days, you are free to do anything at all except
work-related tasks. You can meditate, veg on the couch, spend time with
friends and family, go for hike, or take a vacation. The goal on your
Rest Days is to revitalize and rejuvenate your spirit and not think
about business, work, or money. This is the first set of days I'd like
you to plan for yourself. Yep, you heard me right. Repeat after me, "Pay
yourself first." What works with money also works with time! Currently,
for me, that translates into 2 Free Days per week. I then have a number
of longer vacation periods kicking in and 3 and 4-day weekends.
Remember, all work and no play makes Jill a cranky girl....
Next fill in your Business Development Days, which is the time when
you're working ON your business, not IN your business. The Business
Development Days are the most important days for a business owner
because they're serve as your business management days, or time when you
focus on finances, marketing, sales, resources, and personnel.
Let me repeat -- this is the most important day of your week. You can't
grow and market your business while you're doing the actual work of the
business, so devote at least one day per week to developing and
overseeing your business. Even if you're a solo entrepreneur, Business
Development Days are vital to your success. Your business will not be
able to grow and prosper without regularly scheduled business
development time. My business development day is sacred, and I guard it
like the Hope Diamond. Only in extreme emergencies do I let other things
interrupt my Business Development Day.
The most compelling reason that Business Development Days are vital to
your existence is because without that time, you don't have any of the
third kind of day, the Profit-Generating Days.
Whatever is left of the week are Profit-Generating Days, or the time
when you're actually working in your business, doing the work of the
business. These are the days that you're working with clients, answering
their problems and concerns, or conducting other activities in which
you're directly generating revenue. In some businesses this time might
be called "billable hours."
So, my current schedule is as follows:
Saturday and Sunday: Rest Days
Monday and Tuesday: Profit-Generating Days
Wednesday: Business Development Day
Thursday and Friday: Profit-Generating Days
I started this type of long-range planning several years ago, and have
found it to be incredibly empowering. I guess I'd fallen into the M-F,
9-5 rut again without realizing it, and spent all that time working with
clients rather than spending any time on the business development side
and taking a long, hard look at what I really wanted out of my business.
What was helpful to me was realizing that I'm not going to always be
100% faithful to this system, as opportunities arise that I can't
control. However, I know if I commit to being 80-90% faithful to the
system, I'll do just fine.
Start planning time for your business development today. Buy your
calendar, set aside some time to map out your year, and begin to
experience the power of actually being in the driver's seat of your
business.
(c) 2009 Donna Gunter
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Online Business Coach
Donna Gunter helps baby boomers create profitable online retirement businesses
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